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B2B Tech · Pilotwave

Product launch campaign with 8 motion assets

A unified motion system across paid, organic and sales enablement materials.
8
Motion assets shipped
+58%
Ad CTR vs prior
3
Channels coordinated

Context

B2B Tech — Pilotwave. A unified motion system across paid, organic and sales enablement materials.

The Challenge

A unified motion system across paid, organic and sales enablement materials.

Strategy & Execution

From a single motion language we adapted hero loops, paid cutdowns, and onboarding explainers, all within a 4-week production window.

Results

8 Motion assets shipped · +58% Ad CTR vs prior · 3 Channels coordinated

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