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Case Studies

Market Research & Competitor Analysis

Evidence-led decisions instead of opinions.
FMCG

Category entry study for a regional snack brand

Karam Snacks
Mapped white space across three competitor sets and shaped the launch positioning.
3
Competitor sets analyzed
5
Whitespace plays identified
1
Launch positioning chosen
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B2B SaaS

Persona deep-dive that rewrote a SaaS funnel

Outpath HR
Behavioral interviews surfaced three personas the marketing team was misreading.
18
Customer interviews
3
Personas redrawn
+34%
Trial activation
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