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Hospitality · Marée Boutique
Boutique hotel rebrand lifting direct bookings
A full visual identity refresh and on-property collateral made the hotel instantly recognisable on social.
+72%
Direct bookings
2.3x
Saved-content rate
5
Touchpoints redesigned
Context
Hospitality — Marée Boutique. A full visual identity refresh and on-property collateral made the hotel instantly recognisable on social.
The Challenge
A full visual identity refresh and on-property collateral made the hotel instantly recognisable on social.
Strategy & Execution
We refined the wordmark, built a flexible color and pattern system, and produced a printed guest collateral kit that mirrored the digital experience.
Results
+72% Direct bookings · 2.3x Saved-content rate · 5 Touchpoints redesigned
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