D2C / Beauty
Scaling a D2C skincare brand to 6.4x ROAS
Aurora Skin Co.
Restructured Meta and Google ad accounts around purchase intent and creative iteration cadence.
6.4x
ROAS in 90 days
-38%
Cost per purchase
+212%
Monthly revenue
B2B SaaS
Cutting B2B SaaS lead cost by 47%
Lattice Ops
Consolidated fragmented LinkedIn and Google campaigns into a single intent-based bidding model.
-47%
Cost per qualified lead
+3.1x
Pipeline velocity
12
Enterprise deals closed
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