E-commerce · Field Goods

Shopify rebuild that doubled conversion rate

Replaced a heavy theme with a custom storefront focused on speed, clarity, and checkout friction.

2.1x

Conversion rate

-62%

Time to interactive

+44%

Mobile revenue

Context

E-commerce — Field Goods. Replaced a heavy theme with a custom storefront focused on speed, clarity, and checkout friction.

Replaced a heavy theme with a custom storefront focused on speed, clarity, and checkout friction.

We audited the funnel, simplified product pages, and rebuilt the checkout flow into three steps with prefilled fields and an express path.

2.1x Conversion rate · -62% Time to interactive · +44% Mobile revenue

Northcrest Advisory

A focused single-page microsite paired with a calculator booked 80+ qualified calls in six weeks.

Talk to our team and get a plan tailored to your brand, built on the same methodology used in this case study.