← Performance Marketing case studies
B2B SaaS · Lattice Ops
Cutting B2B SaaS lead cost by 47%
Consolidated fragmented LinkedIn and Google campaigns into a single intent-based bidding model.
-47%
Cost per qualified lead
+3.1x
Pipeline velocity
12
Enterprise deals closed
Context
B2B SaaS — Lattice Ops. Consolidated fragmented LinkedIn and Google campaigns into a single intent-based bidding model.
The Challenge
Consolidated fragmented LinkedIn and Google campaigns into a single intent-based bidding model.
Strategy & Execution
We mapped each ad group to a buyer-stage hypothesis, killed underperforming audiences within two weeks, and fed sales-qualified outcomes back into the bidding signal.
Results
-47% Cost per qualified lead · +3.1x Pipeline velocity · 12 Enterprise deals closed
More Performance Marketing case studies
Aurora Skin Co.
Scaling a D2C skincare brand to 6.4x ROAS
Restructured Meta and Google ad accounts around purchase intent and creative iteration cadence.
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